Performance Marketer
Experience: 3+ Years
Role Type: Full-time
About the Role

We are looking for a results-driven
Performance Marketer

with strong expertise in paid advertising and data-driven marketing strategies. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns across multiple digital platforms to drive leads, conversions, and ROI.

Required Skills & Qualifications
- 3+ years of hands-on experience in performance marketing or paid media roles.
- Strong expertise in
Google Ads and Meta Ads.
- Solid understanding of funnels, conversion tracking, and attribution.
- Data-driven mindset with robust analytical and problem-solving skills.
- Experience in lead generation and/or e-commerce campaigns (preferred).
- Excellent communication and reporting skills.

Key Responsibilities (KRAs)
Paid Advertising & Campaign Management
- Plan, execute, and optimize paid campaigns across
Google Ads (Search, Display, YouTube)

and
Meta Ads (Facebook & Instagram)

.
- Manage end-to-end campaign lifecycle including budgeting, targeting, bidding,



creatives, and scaling.
- Drive performance-focused outcomes such as
leads, sales, conversions, CPA, ROAS, and ROI

.

Social Media Advertising
- Create and manage high-performing
social media ad campaigns

across Meta platforms.
- Work closely with the creative team to develop compelling ad copies, creatives, and A/B tests.
- Optimize audiences, placements, and creatives based on performance insights.

Performance Optimization & Analytics
- Continuously monitor campaign performance and optimize for maximum efficiency.
- Track and analyze KPIs such as
CTR, CPC, CPL, CPA, conversion rate, and ROAS

.
- Use tools like
Google Analytics, Meta Business Manager, Google Tag Manager

, and tracking pixels.

Budget & ROI Management
- Efficiently manage daily, monthly, and quarterly ad budgets.
- Ensure optimal utilization of ad spend with a strong focus on ROI and growth.
- Identify scaling opportunities wh

📌 Performance Marketer (Kolkata)
🏢 ZAN Services
📍 Kolkata