Position Title: Manager - Brand

Reports To – Director (Mihir Jain)

Location – Lower Parel/ Curry Road

Job Summary - The Manager - Brand develops and executes comprehensive strategies to enhance

brand positioning and drive business growth. They analyse market trends, consumer behaviour, and

competitor activities to create impactful campaigns and messaging that resonate with target

audiences. By collaborating with cross-functional teams, the Brand Strategist ensures brand

consistency and alignment with organizational goals. This role demands strong analytical, creative,

and communication skills, along with a deep understanding of branding principles and market

dynamics.

Key Responsibilities: (for reference only, not limited to)

 Develop brand growth through the right strategies and plans for brand reputation

monitoring.

 Achieve long-term organizational goals through planning and implementing marketing

initiatives on various platforms.

 Build brand awareness and propel the company towards its mission and vision.

 Devise further growth strategies,



and implement them from a brand innovation point of

view.

 Lead and guide social media and influencer marketing team to create marketing strategies

and to achieve desired growth goals.

 Analyze monthly performance of social media & influencer marketing.

 Lead post boosting strategy for Instagram followers’ target.

 Leading marketing strategies for sales driven objective or product push using various

channels like influencer and paid marketing.

 Aligning communication and creatives for performance marketing and e-commerce

platforms.

 Design strategies and processes for smooth functioning of the teams and departments.

 Promote kiosk stores by working with the malls marketing team.

 Undertake brand reputation projects and figure out the brand positioning.

 Coordinate with production, website, ecommerce, and offline team to align current product

launches.

 Align shoot and content creation

📌 Brand Manager (Mumbai City)
🏢 IndiThinkk
📍 Mumbai City