1. Role Objective

Drive trade marketing planning, channel strategy, and high-impact field execution across retail, up-to-date trade, and on-premise channels throughout Maharashtra to maximize brand visibility and secondary sales.

2. Key Responsibilities
- Design, implement, and track trade marketing plans, retailer promotion programs, and channel schemes.
- Manage Point of Sale Materials (POSM) procurement, allocation, distribution, and in-store visibility audits.
- Conceptualize and execute consumer activations, tasting trials, and promotional events in key retail and trade outlets.
- Oversee vendor sourcing, negotiation, and quality control for merchandising and POSM items.
- Collaborate closely with Field Sales teams to align trade strategy with regional sales targets and launch plans.
- Analyze trade spend effectiveness, promotion ROI, and competitive channel activations to optimize trade strategy.

3.



Preferred Background & Qualifications
- 5+ years of solid trade marketing experience within Alcoholic Beverages or FMCG industries.
- Deep understanding of Maharashtra alcobev trade dynamics (retail, on-premise, distributor networks).
- Hands-on experience in vendor management, POSM production, and field execution.
- Strong quantitative skills for tracking promotion performance and trade budgets.
- Bachelors degree in Business, Marketing, or related fields.

4. Key Performance Indicators (KPIs)
- Trade visibility score & POSM compliance across outlets
- Return on Trade Spend (ROTS) and scheme performance
- On-time launch execution of trade programs
- Field Sales enablement & distributor alignment

📌 Trade Marketing Manager (Mumbai)
🏢 Bombay Liquors
📍 Mumbai