Role Overview:

You'll own Gumlet's paid growth engine end to end — strategy, execution, measurement, and

optimization across every performance channel. This is a hands-on, data-driven role for someone who loves running experiments, obsesses over CAC and payback, and can speak to both a developer audience and a marketing/business buyer. You'll work closely with content, product, and design to grow qualified leads, demo bookings, and revenues

About Gumlet:

Gumlet is a video and image optimization, streaming, and delivery platform that helps thousands of websites and apps serve media faster, more affordably, and at higher quality. We're a product-led SaaS business with a global customer base, and we're looking for a Performance

Marketing Specialist to own paid acquisition and turn spend into a predictable, efficient pipeline and self-serve signups.

Key Responsibilities:
- Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, PMax), Meta, LinkedIn, and emerging channels (Reddit, X, Quora, native, review sites like G2/Capterra).




- Own the full paid funnel — from impression to signup to activation to paid conversion — and improve efficiency at each stage.
- Manage budgets and pacing across channels, allocating spend toward the best-performing segments and continuously improving CAC and ROAS.
- Design and run a steady cadence of experiments: audiences, creative, landing pages, bidding strategies, and offers.
- Partner with content and design to develop high-converting ad creative and landing pages; brief, test, and iterate quickly.
- Build and maintain campaign tracking, attribution, and dashboards; report on performance and translate data into transparent next steps.
- Improve conversion rates across the self-serve funnel in collaboration with product and growth (signup flow, trial-to-paid, onboarding nudges).
- Manage retargeting and lifecycle-adjacent paid efforts to re-engage trials and free users.
- Stay close to the developer and technical-buy

📌 Performance Marketing Specialist (Bengaluru)
🏢 Gumlet
📍 Bengaluru