Organic Growth Strategy
- Develop and execute the company's SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategy aligned to business objectives.
- Build quarterly and annual roadmaps to increase organic visibility, engagement, and qualified pipeline.
- Stay ahead of search engine algorithm updates, AI search trends, and emerging best practices.

Search Engine Optimization (SEO)
- Own technical, on-page, and off-page SEO initiatives.
- Drive improvements in site architecture, crawlability, indexation, Core Web Vitals, and internal linking.
- Conduct keyword and intent research to identify high-value content opportunities.
- Build topical and entity authority through content clusters, pillar pages, and strategic backlink initiatives.
- Partner with Engineering and Web teams to implement technical SEO recommendations.

Answer Engine Optimization (AEO)
- Optimize content for Google AI Overviews, Featured Snippets, and conversational search experiences.
- Implement structured data and schema markup to improve content discoverability.




- Develop FAQ, knowledge-base, and intent-based content that delivers direct, authoritative answers.
- Improve answer inclusion, citation readiness, and AI-driven zero-click search visibility and voice search performance.

Generative Engine Optimization (GEO)
- Develop strategies to improve brand visibility across AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and other generative search experiences.
- Optimize content for AI retrieval, citations, source credibility and entity recognition.
- Monitor AI-generated responses for brand accuracy, competitive positioning, source coverage and emerging opportunities.
- Build frameworks to measure AI visibility, citations, answer inclusion, and share of voice.

Content & Cross-functional Leadership
- Partner with Product Marketing and Content teams to develop SEO-optimized product, solution, industry, comparison, and thought leadership content.
- Collabo

📌 Lead Analyst (Pune)
🏢 Icertis
📍 Pune