PPC Associate

Location: Calicut (Kozhikode), Kerala
Work Mode: Work From Office
Employment Type: Full time
Experience: 2–3 Years
Industry: EdTech
Reporting To: Head of Digital Marketing
Joining: Immediate joiners or candidates who can join within 1 month preferred
Salary: Competitive, based on experience and skills

About the Role

Eduport is looking for a PPC Associate who can manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate should be data-driven, performance-focused, and experienced in generating quality leads while improving campaign ROI.

Key Responsibilities
- Plan, launch, monitor, and optimize Google Ads, Meta Ads, and other paid campaigns.
- Manage key metrics including CPL, CPA, CPC, CTR, conversion rate, and ROAS.
- Generate quality leads while maintaining target CPL and improving ROI.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Optimize budgets, bids, creatives, ad copies, and landing pages.
- Conduct A/B testing across creatives, audiences,



ad copies, and landing pages.
- Track campaign performance and prepare regular performance reports with actionable insights.
- Work closely with Creative, Content, Media, Business, and Sales teams.
- Identify new campaign strategies and growth opportunities.
- Use AI tools and automation to improve campaign management, reporting, and productivity.
- Stay updated with digital advertising trends and platform changes.

Requirements
- Bachelor's degree in any discipline.
- 2–3 years of hands-on PPC experience.
- Strong experience with Google Ads and Meta Ads.
- Experience in lead generation and conversion-focused campaigns.
- Knowledge of GA4, Google Tag Manager, Microsoft Clarity, and conversion tracking.
- Strong analytical and problem-solving skills.
- Good communication and teamwork skills.
- Proficiency in Excel/Google Sheets, including Pivot Tables, VLOOKUP/XLOOKUP, charts, and data analysis

📌 PPC Associate (Kozhikode)
🏢 EDUPORT ACADEMY PRIVATE
📍 Kozhikode