Role & responsibilities
Assist in planning and executing marketing automation campaigns across email, SMS, WhatsApp, and web push notifications.
- Support bulk campaigns, ad-hoc communications, and customer engagement initiatives.
- Implement basic drip campaigns and automated workflows.
- Manage and maintain marketing automation tools such as Mailchimp, HubSpot, or similar platforms.
- Upload, segment, and manage contact databases.
- Create and manage customer segments based on behavior, demographics, and engagement.
- Track and analyze key campaign metrics such as open rates, CTR, and conversions.
- Conduct A/B testing to optimize campaign effectiveness.
- Work closely with content and design teams to create effective email and message creatives.