Description

The Business Development & Sales Head Confectionery Division will be responsible for driving business growth, revenue generation, and market expansion across General Trade (GT) and Modern Trade (MT) channels. The role requires robust understanding of the complete sales lifecycle, channel development, distributor management, market penetration, and customer acquisition, with the ability to build and execute sales strategies for confectionery products.

Role & responsibilities
- Develop and execute the overall sales and business development strategy for the Confectionery Division.
- Lead sales operations across General Trade (GT) and Modern Trade (MT) channels.
- Drive revenue, volume, distribution, and market-share growth across existing and new markets.
- Develop and manage distributor, dealer, stockist, and key account networks.
- Identify new markets, territories, customers, and business opportunities for expansion.
- Manage the complete sales lifecycle, from market identification and lead generation to order conversion, distribution, repeat sales,



and customer retention.
- Develop channel-wise sales plans, targets, budgets, and business forecasts.
- Establish strong relationships with distributors, retailers, modern trade chains, and key customers.
- Negotiate commercial terms, trade margins, schemes, promotions, and annual business plans with channel partners.
- Monitor primary and secondary sales, stock movement, outlet coverage, product availability, and sales productivity.
- Identify gaps in distribution and develop strategies to improve market penetration and numeric distribution.
- Work closely with Marketing and Product Development teams for new product launches, product positioning, pricing, and market activation.
- Analyse market trends, competitor activities, pricing, consumer preferences, and changing confectionery categories.
- Develop effective trade promotions and channel-specific initiatives to accelerate product movement.
- Monitor sa

📌 Sales And Business Development Officer (Kolkata)
🏢 Aditya Group India
📍 Kolkata