Go to Market Lead (India)

Go to Market Lead (India)

16 Aug
|
Zafify
|
India

16 Aug

Zafify

India

? Hiring: GTM Lead – Revenue Operations & Growth

We’re looking for a highly entrepreneurial
GTM Lead – Revenue Operations & Growth
to build and scale our go-to-market engine across
inbound, outbound, partnerships, and revenue operations
.

This is
not a traditional marketing or sales operations role
. You’ll operate across growth, RevOps, demand generation, outbound strategy, and GTM execution, working directly with the founders.

? Location:
India – Remote/Hybrid

*US market overlap required*

? Experience: 4–8 years
in B2B SaaS GTM, Growth, RevOps, or Demand Generation

? Salary: ₹70,000 per month

? Key Responsibilities

Inbound & Growth
- Build and execute SEO and organic growth strategies
- Drive inbound pipeline through content, landing pages, and CRO
- Develop blogs, case studies, webinars, newsletters, and industry insights
- Drive founder-led and company-led LinkedIn growth
- Build lifecycle email, nurture, and lead-scoring systems
- Develop vertical-specific messaging for healthcare, dental, medspa, optometry, and related sectors





Outbound & Pipeline Generation
- Build outbound systems for US and international markets
- Define ICP segmentation and account targeting
- Develop email, LinkedIn, referral, and conference-based outbound playbooks
- Set up sequencing and outreach workflows
- Manage SDR workflows and continuously experiment with pipeline generation

Revenue Operations
- Own CRM structure, hygiene, dashboards, and reporting
- Define funnel stages and improve pipeline visibility
- Analyze CAC, conversion rates, attribution, and GTM efficiency
- Improve lead routing and sales workflows
- Build weekly/monthly GTM reporting for founders

Partnerships & Growth
- Develop channel and referral partnerships
- Coordinate co-marketing initiatives and webinars
- Build customer referral and advocacy programs
- Identify and test new acquisition channels

? What We’re Looking For
- 4–8 years of relevant B2B SaaS experience
- Robust understanding of SEO, inbound,

📌 Go to Market Lead (India)
🏢 Zafify
📍 India

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