Role & responsibilities
- Lead in developing & executing marketing strategies for luxury & aspirational residential projects.
- Coordinate & manage brand campaigns across offline marketing mediums as per the brand guidelines.
- Curate high-quality marketing collaterals (Brochures, presentations, lifestyle films, luxury campaigns).
- Conduct market research to track consumer insights, lifestyle trends & competitor bench marketing in luxury real estate.
- Manage & collaborate with creative agencies, production houses & premium event partners.
- Drive cross - functional alignment with Sales, Design & CRM teams for seamless customer experiences.
- Plan and manage luxury customer engagement events, influencer collaborations & PR initiatives.
- Monitor and analyse marketing performance metrics to ensure consistency and aspirational positioning.
- Support budget management with a focus on ROI and premium impact.
- Stay updated on global luxury branding trends and adopt innovative practices.
- Own the end-to-end go-to-market strategy for current project launches.
- Drive integrated 360 marketing campaigns across print, OOH, digital, social media, events, PR, influencer marketing, experiential, and premium partnerships.
- Lead launch strategy and pre-launch initiatives, including teaser campaigns, channel activation, exclusive previews, broker engagement, and high-value customer outreach.
📌 AGM/DGM - Marketing (Mumbai)
🏢 JP Infra
📍 Mumbai
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