Hiring: Content Lead – Save Soil & Cauvery Calling

Coimbatore, Tamil Nadu | Full time | Travel Required

We are looking for a skilled and passionate Director / Content Lead for the following channels : CoolFire media, Save Soil and Cauvery Calling.

What we're looking for:

Director / Content Lead:

Role: You will lead our creative team, managing script, cinematography, and editing teams to produce impactful, organic content.

Strategy: You are responsible for developing end-to-end content strategies that maximize growth across all social media platforms.

Growth: A proven track record of scaling a social media channel by 100,000+ followers organically is required.

Portfolio: Provide a portfolio of viral content that demonstrates storytelling and audience retention.

Leadership: Direct daily production workflows, ensuring high-quality output while fostering team creativity and efficiency.

Analytics: Use data-driven insights to iterate on trends, hooks, and formats to ensure continuous channel growth.





Collaboration: Act as the creative bridge between field team and production execution.

Requirements: Expert knowledge of platform algorithms, production cycles, and visual storytelling techniques.

Goal: Your primary objective is to build a massive, engaged community through consistent, high-quality, and viral creative assets.

About the projects:

Save Soil and Cauvery Calling – a globally recognised environmental initiative accredited by United Nations programs and scientists worldwide.

About the project:
- 1000+ field team members globally
- 40+ nurseries across Tamil Nadu
- 29-acre production nursery – one of the world's largest
- 1 crore+ saplings produced annually
- 1 million+ social media followers | 3 crore organic views/month

Pay: ₹40,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Director of Video Production (Coimbatore)
🏢 Coolfire Media
📍 Coimbatore