Digital Marketing Executive (Lead Generation & SEO)
Experience
- 2+ Year Of Experience
Language
: Fluency in Hindi & English must
Location
- Valsad
CTC
- Upto 50k CTC monthly
Job Summary
The Digital Marketing Executive will be responsible for generating qualified inbound
leads through a combination of Paid Advertising and Organic Marketing.
Work Distribution
Qualified Lead Generation
SEO, AEO & GEO
Success will be measured by:
Qualified Marketing Qualified Leads (MQLs)
Cost per Lead (CPL)
Organic Traffic Growth
Keyword Rankings
AI Search Visibility
Conversion Rate
Key Responsibilities
1. Paid Lead Generation (60%)
Google Ads
Manage Search, Display, Performance Max and Remarketing campaigns.
Create high-converting landing page strategies.
Improve Quality Score and campaign performance.
Optimise campaigns to reduce CPL and increase lead quality.
Conduct A/B testing for ads and landing pages.
LinkedIn Ads
Generate B2B decision-maker leads.
Build Account-Based Marketing (ABM) campaigns.
Run Lead Gen Forms and Conversation Ads.
Target industries,
job titles and countries strategically.
Meta Ads
Execute awareness, remarketing and lead generation campaigns.
Build custom and lookalike audiences.
Optimise campaign performance based on business goals.
Campaign Optimisation
Budget allocation
Audience segmentation
Conversion tracking
UTM management
ROI analysis
Weekly optimisation reports
2. SEO (40%)
On-Page SEO
Keyword research
Content optimisation
Internal linking
Meta titles & descriptions
Technical improvements
Structured data implementation
Technical SEO
Website audits
Core Web Vitals optimisation
Crawl error resolution
XML Sitemap
Robots.txt
Indexing improvements
Content SEO
Create SEO content briefs.
Optimise existing blogs and landing pages.
Build topic clusters.
Improve keyword rankings.
Support multilingual SEO initiatives.
Off-Page SEO
Quality backlink acquisition
Digital PR
Competitor backlink analys
📌 Digital Marketing Executive (Valsad)
🏢 Zigsaw
📍 Valsad