Role & responsibilities
- Develop and execute digital marketing campaigns across relevant platforms.
- Manage Google Ads, Instagram Ads, LinkedIn and other digital channels.
- Plan and create engaging content for social media, website and marketing campaigns.
- Manage and optimize the companys social media presence.
- Improve SEO and SEM strategies to improve website visibility and organic traffic.
- Generate and track leads through digital marketing campaigns.
- Monitor campaign performance, analyse data and prepare regular reports.
- Conduct competitor and market research to identify new digital marketing opportunities. (SWOT)
- Coordinate with the business development teams for lead conversion.
- website content, landing pages and basic analytics.
- Stay updated with the latest digital marketing trends, tools and platforms.

Requirements
- Basic Understanding of Google Ads, Meta Ads, SEO, Social Media Marketing.
- Knowledge with Google Analytics,



Google Search Console and digital marketing analytics.
- Good content writing and communication skills.
- Ability to analyse campaign data.
- Basic knowledge of graphic/video content creation tools such as Canva is preferred.

Benefits
- Increased brand visibility and online presence.
- Generation of qualified leads and current business opportunities.
- Improved customer engagement through digital platforms.
- Better ROI from digital marketing campaigns through data-driven strategies.
- Stronger presence on Google, LinkedIn and social media platforms.
- Improved website traffic, SEO ranking and online enquiries.
- Support the BD team with a consistent digital lead pipeline.
- Strengthening the companys brand image and digital reputation.

📌 Associate - Digital Marketing (Coimbatore)
🏢 Roots Group of Companies
📍 Coimbatore