ZEE Entertainment Enterprises
. Bangalore · Full time · Minimum 2-3 years experience .

About the role

ZEE's Micro Dramas business is short, vertical, binge-first storytelling built for mobile-first audiences. Which episode autoplays, where the paywall sits, whether the first ten seconds hook a viewer - each of these is a data question. Right now, nobody owns the answers.

You'll be the first and only analyst on this product. You set the analytical agenda for Micro Dramas, decide what gets measured, and work alongside a Data Engineer to build the layer everyone else depends on. You'll report to the Head of Product, so your analysis lands directly on the roadmap.

This is a from-scratch role. There's no dashboard to inherit and no metric definitions to accept - you'll define them.

What success looks like in your first 90 days
- You've audited what's currently tracked, found the gaps, and agreed a corrected event taxonomy with Engineering
- The first version of the Micro Dramas dashboard is live - retention, watch-time, episode completion, funnel conversion




- You've proposed a north-star metric and got the team to actually agree on it

What you'll own after that
- The metric definitions.
Retention, watch-time, episode completion, funnel conversion, ARPU, LTV - and keeping everyone honest about how they're calculated.
- Experiments.
Paywall placement, autoplay behaviour, episode length, hook structure. Designing them, sizing them, setting guardrails, and calling the results.
- Models and forecasts.
Cohort, retention, and monetisation models that inform what the team builds next.
- The content feedback loop.
Telling the content team which hooks, thumbnails, and cliffhangers convert - and exactly where in an episode viewers drop off.
- Instrumentation quality.
Partnering with the Data Engineer on pipelines and event tracking. You set the analytical priorities; they build the plumbing.
- Self-serve.
Views and dashboards good enough that PMs and content leads stop asking

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