Location- Kochi, Chennai, Bangalore, Trivandrum

Role & responsibilities
- Design, implement, and maintain tracking solutions using Google Tag Manager (GTM).
- Configure and manage Google Analytics 4 (GA4) implementations.
- Develop and maintain data layer specifications for websites and applications.
- Implement event tracking, conversion tracking, cross-domain tracking, and enhanced eCommerce measurement.
- Configure and deploy marketing and advertising tags including:
- Google Ads
- Floodlight
- Meta Pixel
- LinkedIn Insight Tag
- Other third-party marketing platforms
- Validate tracking implementations using debugging and QA tools.
- Build custom dimensions, custom metrics, audiences, and reporting frameworks.
- Partner with marketing teams to support campaign measurement and attribution.
- Troubleshoot tracking issues and data discrepancies.




- Ensure compliance with privacy regulations, cookie consent frameworks, and tracking governance standards.
- Create technical documentation and tracking implementation guides.

Preferred candidate profile
- Strong hands-on experience with:
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Google Ads Conversion Tracking
- Experience implementing and managing Data Layers.
- Solid understanding of JavaScript, HTML, and CSS.
- Experience with tracking methodologies, attribution models, and user journey analysis.
- Knowledge of web technologies, cookies, browser behavior, and consent management platforms.
- Experience working with Agile development teams.

📌 Google Tag Manager, Google Analytics Developer (Bengaluru)
🏢 Tata Consultancy Services
📍 Bengaluru