The Social Media Specialist – YouTube will be responsible for developing and executing Origin Nutrition's YouTube content strategy, growing the channel, increasing brand awareness, and creating engaging content that connects with our target consumers.
The ideal candidate should understand
YouTube trends, content creation, storytelling, YouTube SEO, audience behaviour, and digital marketing
and should be able to convert nutrition and product-related topics into engaging video content.
Key Responsibilities
1. YouTube Content Strategy
- Develop and execute Origin Nutrition's
YouTube content strategy
.
- Plan and manage a monthly and weekly
YouTube content calendar
.
- Develop content ideas around:
- Plant-based protein
- Protein and nutrition education
- Fitness and active lifestyles
- Healthy eating
- Recipes and meal ideas
- Product usage and advantages
- Consumer FAQs
- Nutrition myths and facts
- Lifestyle and wellness
- Create content concepts for
YouTube long-form videos and YouTube Shorts
.
- Identify trending topics and formats relevant to Origin Nutrition's target audience.
- Develop strong video hooks, titles, descriptions, CTAs, and content narratives.
2. Content Creation & Execution
- Coordinate with the
video editor, designer, marketing team, and internal stakeholders
to execute content.
- Manage the content creation process from
concept development to publishing
.
- Develop creative briefs for videos, thumbnails, reels, and other digital assets.
- Work with internal teams to ensure accurate communication of product and nutrition information.
- Ensure content is aligned with Origin Nutrition's
brand identity and communication guidelines
.
- Coordinate with influencers, creators, fitness professionals, and other relevant partners for content collaborations.
3. YouTube SEO & Channel Growth
- Optimize videos for
YouTube search and organic discovery
.
- Conduct keyword and competitor research.
- Optimize:
- Video titles
- Descriptions
- Tags an
📌 Social Media Specialist – YouTube (Chennai)
🏢 Origin Nutrition
📍 Chennai
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