Sr. Executive – Digital Marketing

About the Role

Kohler ITC is seeking a digitally savvy and hands-on
Sr. Executive – Digital Marketing
to support and execute CRM, marketing automation, and integrated digital marketing initiatives.

The role will primarily focus on
Salesforce Sales Cloud and Salesforce Marketing Cloud (SFMC)
, managing customer and lead data, email campaigns, journeys, segmentation, automation, reporting, and CRM-led engagement programs. The role will also require a robust understanding of the broader digital marketing ecosystem to ensure CRM initiatives are aligned with paid media, SEO, website, social media, analytics, and overall customer journey objectives.

The ideal candidate should be comfortable working across
marketing and technology teams
, translating business requirements into effective CRM and marketing automation solutions, and using data and insights to improve customer engagement and lead conversion.

Key Responsibilities

Salesforce Sales Cloud & CRM Management
- Manage and support day-to-day
Salesforce Sales Cloud




activities related to leads, contacts, accounts, opportunities, and campaign data.
- Understand lead lifecycle management from
lead generation through qualification, nurturing, conversion, and sales handoff
.
- Support CRM data segmentation, cleansing, validation, and quality management.
- Work closely with sales teams to understand lead management requirements and improve CRM processes.
- Configure and maintain campaign-related data, audience segments, and CRM workflows in collaboration with Salesforce teams.
- Support integration and data movement between
Sales Cloud, Marketing Cloud, website, digital channels, and other marketing platforms
.
- Identify opportunities to improve lead management, customer engagement, and CRM-driven conversion.
- Assist in troubleshooting data, campaign, automation, and integration-related issues.

Salesforce Marketing Cloud & Marketing Automation
- Plan, build, execute, and optimize
ema

📌 Sr. Executive Digital Marketing (Pune Division)
🏢 KOHLER India
📍 Pune Division