Job DescriptionKey Responsibilities:
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- End-to-end ownership of marketing communications calendar. N
- Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention. N
- Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics. N
- Lead and guide the execution team for BAU Campaigns and Journey setups N
- Coordinate with brand and tech teams to ensure flawless execution of campaigns. N
- Track delivery reports and funnel metrics for each campaign and share insights. N

nKey Requirements
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- Understanding of CRM with a minimum of 4 years of relevant experience N




- Proficiency in MS Office applications specifically Excel and PowerPoint, and past hands-on experience in working on one or more of mobile marketing tools such as clever tap, MO engage etc. N
- Experience in managing customer life cycle, retention, CRM activities for B2C. N
- Must be data driven with robust problem solving and analytical skills N
- Must be able to providecreative feedback and think Consumer First for CRM Communications and User Journey N
- Able to collaborate effectively across teams such as Product, Design, Business, Brand Teams N
- High degree of ownership in taking things to completion N

📌 Senior Associate- Crm (India)
🏢 Americana Restaurants
📍 India