Chief Marketing Officer — Equity-Based

Company: HiWox

Location: Remote (India) / Hybrid (Preferred: Bhubaneswar)

Commitment: Part-time | Founding Team | Equity-Based

About HiWox

HiWox is building a next-generation HealthTech platform focused on preventive healthcare, AI-powered health intelligence, and holistic wellness through the 9 Dimensions of Wellness.

We are building an integrated ecosystem connecting healthcare professionals, diagnostics, technology, AI, and personalized wellness programs to help individuals and organizations achieve measurable health outcomes.

As the Chief Marketing Officer, you will own the complete marketing function and help build HiWox from an early-stage startup into a trusted preventive healthcare brand.

Key ResponsibilitiesBrand & Marketing Strategy

Define HiWox's overall brand positioning, marketing strategy, GTM roadmap, and growth priorities.
Position HiWox as a differentiated preventive healthcare and wellness platform rather than just another healthcare service.




Build consistent messaging and brand identity across digital and offline channels.

Growth & Customer Acquisition

Build and optimize end-to-end marketing and sales funnels.
Drive customer acquisition through Meta, Google, LinkedIn, YouTube, partnerships, communities, events, and other relevant channels.
Develop strategies for both B2C and B2B segments including corporates, hospitals, gyms, institutions, and communities.
Track CAC, leads, conversions, retention, and overall marketing ROI.

Content & Founder Branding

Build a robust founder-led content and thought-leadership strategy.
Lead content strategy across social media, podcasts, expert content, customer stories, PR, and educational campaigns.
Build HiWox's authority around preventive healthcare, wellness, and health intelligence.

Partnerships, PR & Community

Build relationships with doctors, healthcare professionals, influencers, communities, corporates, institutions, and strategic partners.
Lead PR, col

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