We are seeking a highly motivated and detail-oriented Marketing Automation Specialist to power and scale global marketing efforts through sophisticated automation, data-driven campaign execution, and AI-enabled marketing practices. This role will design, build, optimize, and manage multi-channel marketing automation programs that improve customer engagement, accelerate lead conversion, increase pipeline contribution, and drive revenue impact.
The ideal candidate combines hands-on expertise in marketing automation platforms such as Eloqua, strong collaboration and project management skills, and growing fluency in AI-powered marketing tools and workflows to improve personalization, segmentation, content performance, and campaign efficiency.

About the Role:​
You are a fit for the position of Marketing Automation Specialist if your background includes:​
- Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns
- that deliver greater customer engagement, higher conversions,



more qualified leads and closed won sales opportunities
- Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B
- testing of email campaigns and demonstrate steady growth in email engagement rates
- Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams
- Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at
- the right time
- Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans
- Utilize solid project management skills to track and deliver critical marketing execution projects on time
- Embrace modified agile marketing practices to manage efficient and effective workflow

📌 Marketing Automation Specialist-Eloqua (Hyderabad)
🏢 Thomson Reuters
📍 Hyderabad