Role:
Brand Manager

Location:
Corporate office, Bangalore (IBC Knowledge Park)

Reporting to:
Brand Lead

Team Name:
Brand Marketing Team

About the Team and the Role
The Brand Marketing Team at Ather is responsible for defining and maintaining unique product value propositions, executing thematic brand campaigns, and delivering seamless brand experiences across both digital platforms and physical experience centres. This role is for a Brand Manager who will drive brand strategy, manage Go-to-Market (GTM) for current product launches, analyze competitor trends, and scale conversions across the brand funnel.

Responsibilities:
- Brand strategy & positioning
- Define and maintain the unique value proposition for the product line, ensuring alignment with the Mother Brand identity while staying relevant to market trends.
- Conceptualize and execute thematic brand campaigns to strengthen brand positioning, salience & aspiration
- Oversee the creation of brand assets (films, key visuals, social content, point-of-sale-materials) & on ground execution of campaigns.




- Ensure a seamless brand experience from website to the experience centres.
- Manage brand alliances & associations
- Go-to-Market (GTM) planning
- Lead the launch of new models end-to-end, including pricing strategy and integrated marketing campaigns.
- Translate technical product features into compelling, human-centric brand stories.
- Drive demand for the product line as per business goals
- Identify key business problems / opportunities; Draw actionable consumer insights & solutionize
- Conduct deep-dive analysis into competitor moves, pricing fluctuations, and emerging consumer behaviors
- Mine through large data sets to identify & predict trends; make more-informed business decisions
- Improve conversion across the brand funnel from the point of awareness to acquisition
- Provide assistance to zonal marketing teams on monthly / quarterly business planning and sales training teams on product pitch basis evolvi

📌 Brand Manager (Bengaluru)
🏢 Ather Energy
📍 Bengaluru