Designation Email Marketing ExecutiveCompany WGBL India Pvt LtdInterview Work Location BTW Visa Services India Pvt LtdOffice No B 14 Ground Floor Civic Center MMGS Marg Dadar East Dadar Mumbai 22 000-23 000 - Gross Per MonthProbation Period 06 MonthsMonday to Saturday -10 AM to 07 PMCore Duties and Responsibilities1 Strategy and Planning- Develop Strategy and Calendar Collaborate with the wider marketing team to define the overall email strategy aligning it with key business objectives e g lead generation customer retention Create and manage the email marketing calendar for all campaigns including newsletters promotions and automated sequences - Audience Segmentation Define build and maintain target audience segments based on demographics purchase history behavior and preferences to ensure messaging is relevant and highly targeted - Goal Setting Set measurable Key Performance Indicators KPIs such as open rate click-through rate CTR conversion rate and Return onInvestment ROI for all campaigns 2 Content Creation and Design- Copywriting Write explicit persuasive and error-free copy for subject lines preheader text email body content and compelling Calls-to-Action CTAs to maximize opens and clicks - Email Design and Templates Create or manage the design of visually appealing mobile-responsive email templates using an Email Service Provider ESP or basic HTML CSS - Brand Consistency Ensure all email creatives and messaging are consistent with the company s brand guidelines style and tone of voice 3 Campaign Execution and Automation- Platform Management Build configure and deploy email campaigns using an Email Service Provider ESP such as Mailchimp HubSpot or Klaviyo - A B Testing Design and execute split tests on critical elements e g subject lines send times content blocks CTAs and use the results to optimize future sends - Marketing Automation Set up and manage automated email workflows or drip campaigns for the customer lifecycle including - Welcome and onboarding series

📌 Executive - Email Marketing (0-1 Yrs) Mumbai (online/digital Marketing)
🏢 BTW Financial services and IMF
📍 Mumbai