1. Marketing and branding ▪ Assist in the execution of assigned marketing plans,
campaigns, and promotional events including management of assigned activities. ▪
Assist in designing & developing ideas for creative marketing campaigns
including digital & social media campaigns. ▪ Coordinate with external vendors
for delivery of required material or services for promotional events and
marketing campaigns.

2. Market mapping ▪ Map the market/hospitals, develop/define the prospect list
and market coverage for the assigned product portfolio to drive marketing
initiatives with the team. ▪ Identify recent potential customers and showcase the
assigned product superiority through technical presentations. ▪ Identify new
potential areas of application for a range of assigned products. ▪ Collaborate
closely with the sales team, distributors and cross-functional KAM team to
develop demand forecasts for various product lines.

3. Market development ▪ Train customers/clinicians during the
installation/implementation process. ▪ Participate in various conferences,
exhibitions, product drives,



and demos to showcase and promote KARL STORZ
products and execute the assigned activities. ▪ Coordinate with operations and
logistics functions to ensure product availability for demo purposes for the
assigned product line. ▪ Plan, monitor, and analyze post-sale surveillance
programs to gather customer feedback and enhance growth prospects for new
products and technologies. ▪ KOL engagement planning and execution through
various hands-on activities including live lectures and video presentations to
fellow surgeons.

4. Customer insights & analytics ▪ Assist in conducting market and customer
research to analyze consumer requirements, habits trends, etc., and generate
insights. ▪ Keep abreast of the latest industry and marketing developments to
continuously enhance your knowledge.

5. Compliance with laws & regulations ▪ Follow all relevant laws and statutory
requirements for assigned Sales & Market

📌 Senior Product Specialist (New Delhi)
🏢 KARL STORZ
📍 New Delhi