About Us

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto Make Life Straightforward inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What's in it for YOU

1. SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
2. Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
3. Dynamic, Inclusive and Diverse team culture
4. Gender Neutral Policy
5. Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
6. Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Responsible for leading a team to manage the Loyalty program for the SBI Credit Cards portfolio optimize redemption rate and rewards costs.

Role Accountability

1.



Devise and implement rewards and loyalty programs execution plan to manage redemption rate withing a given cost per point and within overall assigned budgets
2. Manage rewards processes from control standpoint and perform checks to prevent misuse of reward points
3. Develop and nurture strategic and tactical partnerships & programs at a regional & national level for direct deals on redemption
4. Manage agency relationships for rewards fulfillment and ensure their service delivery levels are in line with agreed SLAs
5. Work with Cross functional team of IT and Finance to ensure proper reporting of rewards
6. Monitor budget adherence in redemption rate and cost per point and highlight need for additional funds to keep pace with business volumes
7. Oversee timely preparation and dissemination of reward and loyalty program data for board reporting purposes
8. Scan the market to identify best practices/latest trends in rewards/loyalty programs and recommend the same for adoption within SBI Card
9. Ensure proper documentation of program level data and business processes for audit readiness
10. Ensure process documentation and compliance adherence

Measures of Success

1. Cost per Point Movement
2. Cash to non-cash redemption Ratio
3. No adverse observations in internal / external audits
4. Cost adherence in rewards & loyalty program management
5. Engagement Matrix / Customer Satisfaction Index
6. Process adherence as per MOU

Technical Skills / Experience / Certifications

1. Good Knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
2. Knowledge of loyalty & rewards preferred

Competencies critical to the role

1. Planning & Organizing
2. Relationship Management
3. Teamwork & Collaboration
4. Analytical Ability
5. Negotiation & Influencing
6. Innovation & Problem Solving

Qualification

MBA /PGDBM in Marketing or any other relevant discipline

Preferred Industry

Payment Card Industry, Retail & travel

📌 Deputy Vice President - Rewards and Loyalty (Gurugram)
🏢 Sbi cards
📍 Gurugram