About The Role
We are hiring Category Marketing Manager, owning end-to-end brand and content marketing for a specific beauty category. This role sits at the intersection of category strategy and brand marketing — you will be the voice of your category, translating consumer and product understanding into sharp, culturally-relevant content and campaigns that drive category growth.

This is a content-first role. We are specifically looking for people with a strong sense of content nuance — what makes a hook work, what a category's audience actually responds to, and how to build a distinct brand voice for a category — rather than a purely analytical or operations-first category management background.

Key Responsibilities
- Own end-to-end brand marketing and content strategy for your assigned category.
- Develop a distinct content voice and creative point of view for the category — across social, influencer, on-platform, and campaign content.
- Plan and execute category-specific marketing campaigns and launches, in partnership with brand, design, and performance marketing teams.




- Translate category and consumer insights (trends, whitespace, competitor moves) into content themes, messaging, and campaign ideas.
- Build and manage a robust creator/influencer ecosystem relevant to the category to drive organic content and credibility.
- Partner closely with the Category Management (buy-side) team to align marketing calendars with assortment, promotions, and business priorities.
- Track content and campaign performance (engagement, content-driven GMV, brand lift) and iterate quickly based on what's working.
- Stay closely tuned to category trends, new launches, and cultural moments relevant to your category's audience.

What We're Looking For
- 4-8 years of experience in brand marketing / content marketing, ideally at a D2C brand (beauty, personal care, or a strongly content-led D2C category).
- A demonstrated understanding of content nuance — you should be able to point to

📌 Senior Manager (Mumbai)
🏢 Purplle.com
📍 Mumbai