Assistant Manager – Public Relations (Sports)

Role Purpose

The Assistant Manager – PR (Sports) will own end-to-end media and narrative
management for the sports portfolio, driving both flawless business-as-usual
execution and two strategic step-changes for the function: building a credible,
board-ready measurement framework that connects PR activity to business
outcomes, and consistently generating high-impact ideas that create conversation
around the brand — whether tied to a live event or standing entirely on their
own. This is a role for someone who wants to move PR to a key business impact
function & would relish the challenges by breaking current ground.

Key Responsibilities

1. Core Media & Reputation Management (BAU)

* Own the day-to-day media relationship map across sports, business, and
entertainment beats — print, digital, wires, broadcast, and key trade press.

* Draft and manage the full press release lifecycle: announcements, statements,
rights deals, and league/tournament news, ensuring message discipline and CXO
sign-off standards.



Partner with Corporate Communications in order to ensure
alignment with the overall narrative of the organisation.

* Build and maintain the media monitoring and daily clippings process; track
share of voice, tonality, and competitive coverage.

* Manage press conferences, media days, athlete/talent availabilities, and
on-ground media logistics for marquee properties and events.

* Prepare briefing notes, Q&A; documents, and talking points for spokespersons
and senior leadership ahead of interviews, panels, and press interactions.

* Act as first point of contact for reactive and issues-management scenarios;
draft holding statements and coordinate rapid-response with legal, business,
and leadership stakeholders.

* Manage PR agency and vendor relationships — briefing, output quality,
timelines, and budget tracking.

* Coordinate with digital/social teams to ensure earned media narratives are
amplified and consistent across o

📌 Assistant Manager (Mumbai)
🏢 JioStar
📍 Mumbai