Role Identifier

Job Title

Territory Sales Officer – Focus Products

Department

Retail Sales

Reporting to

Area Manager – Focus Products

Grade

Sales Officers/Senior Officer

Jobs Reporting Into

None

Location / Unit

PAN India

Role Description

Job Purpose

The position is that of sales personnel who would primarily be responsible for
driving sales of focus products through the distributor network for a given
geographical area. Dedicated focus towards building and sustaining the
distributor and sub dealer network is required. The channel is in the nascent
stage as of now and needs to be developed so that it can act as the next growth
driver for select categories. Nurture and manage stakeholders through focus on
lead conversion, penetration of recent and core products, integration with other
verticals and stakeholder management thereby, achieving overall business
objectives

Primary Responsibilities

Business Responsibility Areas

(Please detail out at least 8-10 responsibility areas)

Key Performance Indicators

Business objectives





* Conceptualize and execute the field marketing activities around the
identified focus products with a view to increase adoption and depth of these
products in the market
* To build a healthy distributor network for the region which will drive growth
month on month
* To manage a large team of off roll employees to generate sales, develop the
category and ensure customer satisfaction
* Support the sale of focused products by arranging shop meets, implementing
schemes and ensuring timely settlement of schemes for stakeholders

* Adopt critical sub dealers from various distributors and develop them
* To apply best practices of handling distributor network for the company

Demand Generation

* Work closely with the identified set of stakeholders like carpenters, masons
to generate market for focus products

* Overall Value target
* Value target at product level
* Sales performance of Distributors and super stockists for region assigned
*

📌 EXECUTIVE N (Hyderabad)
🏢 Asian Paints
📍 Hyderabad