Job Requirements
Job Description: Manager – Analytics & Personalization
Location: Bengaluru, India
Function: eCommerce – D2C
Reporting to: Head of D2C

Role Overview
We are looking for a data-driven, business-oriented Manager – Analytics & Personalization who will build and optimize algorithms to improve ROAS (Return on Ad Spend), strengthen CRM performance, track digital brand metrics, and drive growth through smarter retargeting and funnel optimization. This role will sit at the intersection of brand building and performance marketing, ensuring data and personalization fuel both immediate revenue and long-term brand equity.

Key Responsibilities
1. Algorithm Development & ROAS Optimization
Build and deploy algorithms to determine and improve ROAS across paid channels.
Partner with Paid Media and Affiliate teams to run experiments, track marginal returns, and guide investment allocations.
Create predictive and prescriptive models for customer acquisition and retention efficiency.

2. Funnel Analytics & Drop-Off Insights




Develop a statistical view of customer drop-offs across website and app funnels.
Identify friction points in PDP, cart, and checkout journeys.
Partner with product, UX, and marketing teams to design interventions that reduce drop-offs and improve conversions.

3. CRM & Personalization
Work closely with CRM and Retention teams to improve segmentation, targeting, and personalization across channels (Email, WhatsApp, App Push, Web).
Build propensity and RFM models to improve re-targeting efficiency.
Collaborate with Martech teams to integrate personalization strategies across website, app, and campaigns.

4. Retargeting Strategy
Optimize retargeting algorithms for abandoned carts, lapsed customers, and high-value cohorts.
Design experiments to test creative + audience + frequency combinations for efficiency and scale.

5. Digital Brand Metrics, Data Enrichment & Insights
Track and analyze digital brand health metrics, including:
-Share of Search (SoS)

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