Major Purpose of the Job: The jobholder shall be responsible for preparation of marketing mix, design and implementation of successful marketing strategies, scanning of market for identification & expansion into various therapies, identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions. The jobholder will support the business head in achieving the budgeted targets and market shares by sustaining high volume brands, developing a robust portfolio of second line brands ensuring higher evolution indices and profitability Principal TASKS & Responsibilities: Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation and get approvals of senior leadership team Prepare and Deploy effective Marketing Mix for the business and implement the same Deliver and deploy high quality project leads through superior marketing strategies & tactics 2.Design and Implementation of Marketing Strategies Analyze market condition and forecast sales and market share. Continually providing customer feedback and high level view of the market through long term, short term, and medium plans. Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy Sustain the focus on performance of well-established brand equities through effective strategies and successful launch of line extensions. Evaluate investments through ROI analysis. Implement innovative and creative business solutions to grow market / prescription base Develop aggressive growth paths for secondary brands with an objective of ac

📌 Senior General Manager (Bhat)
🏢 Cadila Pharmaceuticals
📍 Bhat