* Job Summary
A team leader role in the Product & Revenue Strategy Function for South . This
position is required to support& facilitate Sales team of the respective
cluster/ language. The incumbent will act as a key link between
Programming/Content team and Sales teams and drive the brand philosophy and
sales/revenue strategy for the channel to optimize channel inventory. This will
be done through effective forecasting, planning, pricing and property
integrations based on deep understanding of customer needs and patterns

* Key Responsibilities

Strategic / Policy related KRAs

Customer and Pricing Strategy:

* Defining the pricing strategy along with the PRS Head and National Genre Head
for the channel/cluster basis
* organization objectives, budget for the year, market scenario, competition,
etc. in order to ensure the sales organization achieves overall revenue
target.
* Driving the channel pricing agenda - setting benchmarks, providing inputs and
sign-offs on deals, and participating in deal negotiations as and when
required




* Build client wise strategy/ deal structuring for the channel which includes
creating and recommending client pricing
* options for individual client deals, building monthly client packages
including decisions on what time bands to allocate to each client based on
what works for their target segments and track deviations in delivery
* Build sponsor packages for impact shows and ensure maximum monetization for
each property on the channel
* Build band wise revenue budget, show and property wise pricing including
determination of sponsor packages
* Create and maintain strategies based on key genres to help understand the
genre behavior, trends, movements etc. that may have impact on business.

Strategic Forecasting:

* Creating revenue business plan across portfolio of channels in a particular
genre
* Building bottom-up revenue plans for the fiscal, quarter & month
* Tracking performance vs. annual plan, revising forecasts etc.

Operational

📌 Director - Entertainment PRS, Malayalam (Kochi)
🏢 JioStar
📍 Kochi