We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.
Design cycling apparel built for movement, endurance and the ride ahead.
At Pentland Brands, every role helps move our brands forward. Whether you’re supporting our people, improving our systems, growing our commercial performance, strengthening operations or shaping better ways of working, your impact reaches across a portfolio of iconic brands used by consumers around the world.
The Senior Lead Business Analyst for Digital Solutions bridges business needs and technology solutions, combining strong stakeholder partnership with hands-on engagement in digital systems. They work closely with stakeholders to understand requirements, analyse processes, and translate insights into clear, actionable outcomes.

What you’ll be doing:
Own and translate business and product requirements into deliverable solutions




- Partner with the Product Owner and SBA manager to understand product roadmaps and priorities.
- Understand business user pain points and operational barriers, and propose pragmatic technical solutions to address them.
- Translate business needs into explicit user stories (or bugs), acceptance criteria, and functional specifications. Act as the liaison between business stakeholders and both internal development teams and external SaaS and technology partners.
- Lead the analysis approach for more complex or cross-functional initiatives, ensuring requirements are well understood, appropriately challenged, and aligned to wider business and technology objectives.
- Support other Senior Business Analysts in shaping requirements, improving story quality, and applying consistent analysis standards across the team.

Drive delivery and backlog execution across digital platforms
- Own and manage the product backlog, including prioritisati

📌 Senior Analyst (Bengaluru)
🏢 Pentland Brands
📍 Bengaluru