Job Description
Associate Director – Field & CRM Engagement, Customer Knowledge & Measurement
Job Description :
This role sits within the Customer Knowledge & Measurement (CK&M;) vertical of Digital Human Health (DHH). The Associate Director, Field & CRM Analytics owns the "act on it and measure it" CK&M;: the activation, measurement and feedback layer that operationalises customer understanding into field execution and brand performance.
The Associate Director will be responsible for leading the analytics that define how we engage customers and measure the outcome: HCP / HCC targeting (N=1 detailing prioritization), field alerts and next-best-action (NBA) - including strategy, methodologies, logic, data spine, and impact measurement. The team supports US Brand, Field Operations, DHH counterparts, IT.
The role is a key node in evolving the India Hub from delivery support to strategic analytics partner across the customer-insight value chain.
Role Overview :
The Associate Director will lead a team of 15+ covering capability domains under Field & CRM Analytics.
The candidate must be able to lead direct teams and orchestrate cross-functional insights pods spanning DHH, Data Strategy & Solutions, IT and the broader DHH organisation. The individual will demonstrate consistently strong leadership, the ability to work objectively in ambiguity, strong partnership skills, and a culture of continual learning.
The preferred candidate will have an entrepreneurial spirit, a consultative and strategic mindset, deep field-effectiveness and customer-engagement-measurement experience in pharma / biotech, fluency in technology (AI, agentic, GenAI applied to NBA and measurement), and a demonstrated record of producing actionable insights from analytics. The individual should have a solid understanding of CRM, field activity and Rx data, omnichannel campaign-measurement frameworks, and the regulated workflows around field-alert legal approval. The role demands the ability to tra
📌 Associate Director (Pune)
🏢 Msd
📍 Pune