Senior Manager - Marketing, Regional

Location: Chennai| Function: Marketing | Reports to: Head – Marketing, Regional

Purpose

The position is responsible for leading marketing strategy, brand-building, and consumer-centric initiatives, aiming to drive market share growth, GRP and revenue targets, and strengthen audience engagement. We are looking for a strategic leader who can balance creative, consumer-centric initiatives with revenue targets and cross-channel priorities, while fostering strong collaboration across Programming, OAP, Sales, Distribution, and external partners. The ideal candidate will hold high accountability for strategic campaigns, high-profile launches, and measurable business outcomes.

Key Responsibilities
- Brand Saliency & Consumer Engagement

• Plan and execute activities to maintain and enhance brand saliency and hygiene.
• Drive consumer and trade campaigns via social, email, and other channels.
• Support Sales and Distribution initiatives to improve brand perception.
- Revenue & Sales Enablement

• Support ad sales revenue generation for the channel.




• Partner with Sales to create integrated marketing and promotional solutions.
• Monitor and track revenue performance against targets; recommend corrective actions.
- Show Launches & Media Visibility

• Lead the planning and execution of current show launches.
• Ensure campaigns deliver high visibility via social media, barters, and strategic alliances.
• Monitor performance metrics and optimize campaigns for maximum reach and engagement.
- Channel GRP Performance

• Ensure marketing and promotional activities support channel viewership and GRP targets.
• Monitor campaigns and adjust plans to achieve target GRPs for channel.
- Operational & Financial Optimization

• Encourage team members to own at least 1 initiative per quarter.
• Identify cost-saving opportunities and optimize marketing budgets

Key Metrics
- Delivery of 2–3 sales support activities
- 5+ distribution-led initiatives
- Improv

📌 Senior Manager (Chennai)
🏢 Sony Pictures
📍 Chennai