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The Position
Job Title: Disease Area Marketing Lead
As DAML, you will be building the marketing strategy for the assigned brands and overall disease area; and be responsible for ensuring the marketing strategy gets delivered with confidence and conviction in working closely with the cluster marketing and broader teams. You will connect with the CEETRIS/ global teams to pull brand solutions from the network and help develop via work packages where gaps exist. You will be a member of the Cross Functional Pan India Disease Squad; and report into the Disease Area squad Lead.
The Prospect
- You will be Co-creating portfolio strategy, plans and objectives leveraging outside in perspective
- Build the integrated DA and Brand Plan along with the DA Squad Lead, the cross functio nal Pan India DA team, and importantly the PPOCs across India. It will be critically important the strategy is built on the insights gained from the PJPs and HSPs and the cluster teams. They are closest to our customers and their insights need to lead the strategy development.
- You will be building strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights - to incorporate into our work.
- You will ensure compliance of the marketing strategy with Roche and Local guidelines for all Roche Initiatives and develop Patient Persona based solutions.
- You will liaison with Global & regional team for brand related campaigns, cross Pollination of Best
📌 Disease Area Marketing Lead (India)
🏢 Roche
📍 India