Job Purpose
To contribute towards superior loyalty among brand customers and drive repeat revenue targets for the brand. To conceptualize and drive brand wide initiatives including store launches, product launches & customer connect initiatives. Additionally to provide BTL support for focus region/channel/stores.
Job Context & Major Challenges
Key Challenges:
Internal:
• To periodically review the loyalty program structure and make required changes to create more effective program.
• To coordinate with multiple internal teams including retail operations, marketing, visual merchandising & merchandising to align effective BTL & CRM communication, as per brand’s requirement.
• To design & execute campaigns, matching marketing calendar & stories to channel’s requirement.
• To plan and execute campaigns that ensure achievement of brand’s repeat revenue targets.
• Create effective reporting and training programs to bring in transparency and support business decision making for the brand teams.

External:
• Conceptualise the team structure to ensure analytics,



campaign design & creative capabilities to carry out end-to-end CRM campaigns.
• Stakeholder management in terms of managing external vendors, controlling costs & controlling their communication mechanism with the internal teams including customer service, operations & marketing teams.
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Drive Repeat revenue growth• Design CRM calendar for the brand in line with marketing calendar & channel requirments.
• Drive and achieve brand’s repeat revenue, repeat transaction & unique transactors base
• To drive (growth of) percentage contribution of repeat revenue to overall brand’s NSV targets
• To manage other repeat customer related KPIs including repeat ABV/ABS, Repeat discount, points liability, earn to burn ratiosKRA2Managing Budget• Ensure optimum utilization of budget in line with brand’s repeat revenue targets, growi

📌 CRM Manager (Yemalur)
🏢 Financial services
📍 Yemalur