The Product Marketing team at smallcase drives product-led growth by shaping user journeys, optimising conversion funnels, and scaling feature adoption across product lines. We sit at the intersection of Product, Analytics, and Business, turning complex financial instruments into intuitive, high-converting user experiences.
About the role
As a Product Marketing Manager, you will be the growth engine for your assigned product lines. You will own the health of the product - from the moment a user lands on a screen to the point of successful investment - using data-driven experiments and a deep understanding of user cohorts to move the needle on business targets.
What you’ll be doing
Lifecycle ownership: You will be crafting journeys both on-product (using marketing-owned product assets like Landing Pages, Collections, Banners, App Stories) and off-product (comms: WhatsApp, Push Notifications, Emails, RCS via CPaaS tools) to help the customers move ahead in their investment journey
Driving Acquisition:
You will work closely with the paid marketing team and the brand marketing team to work on acquisition campaigns and help prospects make their first investment on smallcase
Driving Retention & Engagement: You will craft strategies around messaging, pricing, and discount frameworks to drive user retention and engagement.
Driving Cross-sell & Life-time Value: You will help our existing customers explore and adopt newer products, and help increase their overall Life-time Value (LTV) for business growth. At the same time, you’ll have to ensure there is product fitment for user cohorts, and we don’t end up losing trust gained from our customers.
GTM & feature adoption: Manage end-to-end Go-To-Market strategies for recent products & features, ensuring every launch translates into measurable adoption.
You are the right fit if you have
Relevant experience: 4-6 years of experience in Product Marketing, Growth, or Lifecycle Marketing at a growth-stage B2C co