Company Description

Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 10M+ downloads as on today.

Job Description

Key Responsibilities:

● Plan, execute, and optimize paid app campaigns across Meta, Google programmatic

DSPs, and ad networks relevant to target international geos.

● Drive user acquisition, activation, and subscription growth across international

markets, with a focus on iOS user bases

● Own and optimize key metrics: CAC, CPI, ROAS, Retention, LTV.

● Work closely with MMP platforms and backend tracking systems to ensure clean

attribution, event mapping, and funnel integrity

● Run A/B tests on creatives, targeting, bidding strategies, and onboarding funnels to

improve conversion and payback periods

● Deep dive into user behavior,



retention patterns, and demographic data to translate

insights into actionable creative directions and create ad narratives that resonate across

international audiences

● Collaborate with creative teams to build high-converting ad creatives tailored for

culturally diverse international audiences

● Analyze campaign performance using attribution platforms, analytics dashboards, and

internal BI tools

● Partner with backend/engineering teams to validate event tracking, postback

configurations, and cohort data accuracy

● Identify growth opportunities specific to international user behavior, content

consumption trends, and platform nuances across geos

● Manage budgets efficiently and ensure scaling within target CPA across markets

Qualifications

2–3 years of experience in performance marketing / growth marketing, preferably with

international or multi-geo campaigns

● Solid understandi

📌 performance Marketing Specialist-International Marketing (Chigaranahalli)
🏢 Lokal
📍 Chigaranahalli