Overview

We are hiring a Digital Product Manager to own and optimise the end-to-end experience across our website and app — from product development to merchandising and organic discovery (SEO & AI search).

This is a hybrid role combining product management, Shopify operations, and growth through organic channels. The ideal candidate views these as a connected ecosystem rather than separate functions.

Key Responsibilities:

Product Management
- Own the digital product roadmap for the website and app
- Write clear feature requirements with acceptance criteria
- Work closely with developers through sprint cycles (brief → QA)
- Track feature performance and recommend improvements

Shopify Merchandising
- Manage Search & Discovery (synonyms, boosting, pinned results, etc.)
- Optimise PLP & PDP pages, banners, filters, and collections
- Ensure storefront is regularly audited and error-free
- Manage product listings (tags, metadata, filters) before launch

SEO & Organic Growth
- Own on-page and technical SEO across product and collection pages
- Manage URL structure, redirects,



canonical tags, and filters
- Build strategy to improve visibility on AI search platforms (Google SGE, ChatGPT, etc.)
- Track organic performance and drive actionable insights
- Align SEO efforts with paid marketing strategies

Must Have
- Strong hands-on experience with Shopify (collections, metafields, search tools)
- Experience managing SEO for e-commerce platforms
- Understanding of structured data and AI-based search
- Ability to create explicit and detailed product requirement documents
- Familiarity with analytics tools (GA4, Search Console, Shopify Analytics)
- Strong ownership and execution mindset
- Experience with tools like Ahrefs, SEMrush, etc.
- Understanding of paid campaigns and UTM tracking
- Basic technical debugging (DevTools)
- Awareness of revenue impact (P&L; thinking)
- Strong mix of strategic thinking and execution
- Detail-oriented with proactive problem-solving approach
- F

📌 Digital Product Manager (Mumbai)
🏢 Anzaa Consultants
📍 Mumbai