Job Summary

To scale GCS advertiser acquisition, we are looking for an Associate Director, Reseller Partnerships to build and scale the strategic growth charter for JioHotstar Ads across Reseller Partner Ecosystem. This role will drive structured acquisition funnels, standardize processes (onboarding, CRM, incentives), and ensure partnerships deliver continuous, measurable SMB advertiser inflows. The leader will also anchor ecosystem visibility and represent JioStar in partner conversations at scale.

About the team

This role sits within the Partnerships team (a part of SMB indirect team): an emerging business vertical with the ambition of becoming one of the largest growth levers for JioHotstar over the next three years.
The SMB Indirect team builds scaled, low-touch growth engines for SMB advertisers through Programmatic, Self-Serve, Partnerships, and Performance initiatives. Its mandate is to unlock incremental revenue by expanding reach, simplifying access, and driving measurable outcomes for advertisers at scale.

Key Responsibilities




- Build and execute the reseller partnerships strategy to drive advertiser acquisition and revenue growth for JioHotstar Ads.
- Identify, onboard and grow relationships with high-potential reseller partners including digital agencies, marketing consultancies, commerce enablers, SaaS platforms and ecosystem players serving SMBs.
- Develop joint go-to-market plans with partners, including commercial constructs, sales plays, enablement programs and demand generation initiatives.
- Own key business metrics including partner-sourced revenue, advertiser acquisition, pipeline generation, reseller productivity and partner retention. Drive advertiser acquisition volumes via partners, ensuring funnel contribution targets (e.g., IPL cycles) are met.
- Enable partner sales teams through training, playbooks, pitch collateral and ongoing performance management.
- Work closely with Self Serve, Product, Marketing, Finance, Legal and Operations

📌 Associate Director (Mumbai)
🏢 Jiostar India
📍 Mumbai