APXLuxury is looking for a Social Media Manager to lead and execute the social media presence of Lifestyle Asia India and Travel + Leisure India, with opportunities to support other titles within the portfolio. This role sits at the intersection of editorial, audience development, content creation, and brand storytelling. We are looking for a culturally aware, highly organised, and creatively driven individual who understands how content performs across social platforms and can translate editorial stories into engaging social experiences. Working closely with editorial, commercial, design, video, and leadership teams, you will be responsible for managing day-to-day social operations, developing content plans, creating platform-native content, identifying growth opportunities, and helping shape a social-first approach to storytelling. The ideal candidate is deeply plugged into culture and internet trends, has robust project management skills, is comfortable creating content independently, and thrives in a fast-paced publishing environment.

Work Location: Delhi

Setup: Full-time,



on-site

KEY RESPONSIBILITIES:
- Manage and execute the social media presence of Lifestyle Asia India and Travel + Leisure India across Instagram, Facebook, YouTube, LinkedIn, X, and emerging platforms where relevant.
- Develop and maintain social content calendars aligned with editorial priorities, cultural moments, audience interests, and business objectives.
- Work closely with editors and writers to identify opportunities for social-first storytelling and translate editorial content into engaging platform-native formats.
- Publish, schedule, optimise, and manage content across social platforms while maintaining brand voice and editorial standards.
- Conceptualise, shoot, edit, and publish short-form video content for social platforms, particularly Instagram Reels and Stories.
- Attend events, awards, launches, interviews, photoshoots, and editorial activations to create real-time social

📌 Social Media Manager (New Delhi)
🏢 BurdaLuxury
📍 New Delhi