Job Description
Associate Director - Customer Behavior Analytics, Customer Knowledge & Measurement
Job Description :
This role sits within the Customer Knowledge & Measurement (CK&M;) vertical of Digital Human Health (DHH). The Associate Director, Customer Behavior Analytics owns the "know the customer" of CK&M;: the model-build and insight-generation layer that produces the customer understanding the rest of CK&M; (Field & CRM Engagement) acts on and measures.
The Associate Director will be responsible for leading the analytics that define who matters and why: HCP / account / consumer segmentation, micro segmentation, propensity and risk-stratification modelling, integrated customer profiling, KOL identification, content-affinity modelling, campaign analytics and the data-product spine that powers downstream activation. The team supports US Commercial Organisation - informing customer engagement strategy.
The role is a key node in evolving the India Hub from delivery support to strategic analytics partner across the customer-insight value chain.
Role Overview :
The Associate Director will lead a team of 15+ covering capability domains under Customer Behavior Analytics. The candidate must be able to lead direct teams and orchestrate cross-functional insights pods spanning DHH, Data Strategy & Solutions, IT and the broader DHH organisation. The individual will demonstrate consistently strong leadership, the ability to work objectively in ambiguity, strong partnership skills, and a culture of continual learning.
The preferred candidate will have an entrepreneurial spirit, a consultative and strategic mindset, deep customer-analytics experience in pharma / biotech (segmentation, micro-segmentation, campaign analytics, productised customer-data offerings), fluency in technology (AI, agentic, GenAI), and a demonstrated record of producing actionable insights from analytics. The individual should have a robust understanding of the US data landscape - claims, EMR / EH
📌 Associate Director (Pune)
🏢 Msd
📍 Pune