Designation Assistant Manager - Performance Marketing, D2C OI

Function Packaged Beverages

Location
Bengaluru
Reporting To General Manager- D2C, OI

Job Description

What are the Key Deliverables in this role?
Financial Outcomes
Own revenue growth from existing customers through:
 WhatsApp marketing
 Email marketing
 SMS / push notifications
 Customer segmentation
 Repeat purchase journeys
 Win-back campaigns
 Cross-sell and upsell journeys
Responsibilities will include:
 Building monthly CRM calendars
 Creating cohorts based on purchase behaviour, category affinity, AOV and recency
 Improving repeat rate, LTV and customer retention
 Driving category-specific campaigns for teas, supplements, staples, oils, ghee and other Organic India ranges
 Working with the brand and category teams to build stronger lifecycle communication
Conversion Rate Optimisation
Own website conversion improvement across the Shopify D2C store.
Responsibilities will include:
 Identifying drop-offs across the funnel: homepage, PLP, PDP, cart and checkout




 Running A/B tests across landing pages, PDPs, offers, bundles and checkout flows
 Improving mobile-first shopping experience
 Working with tech and design teams to implement CRO changes
 Using heatmaps, GA4, Shopify analytics and customer behaviour data to improve conversion rate
 Building category and campaign-specific landing pages
Customer Service
Customer Acquisition
Own and scale paid acquisition across channels including:
 Meta Ads
 Google Ads
 YouTube
 Performance Max
 Affiliate / creator-led performance channels
 Marketplace or quick-commerce amplification, where relevant
Responsibilities will include:
 Building monthly and quarterly acquisition plans
 Managing media budgets and pacing
 Improving CAC, ROAS, MER and payback periods
 Running structured experiments across audiences, creatives, offers and landing pages
 Working closely with creative and content teams to improve ad output. Identifying recent growt

📌 Assistant Manager (Bengaluru)
🏢 Tata Consumer Products
📍 Bengaluru