Job Description-
Job Responsibilities:
● Plan and execute all digital marketing, including SEM, marketing database, email, social media and
display advertising campaigns
● Design, build and maintain our social media presence
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI
and KPIs)
● Use Google analytics for goal set up for visitor analysis, social media tracking, ad words tracking
● Identify trends and insights, and optimize spend and performance based on the insights
● Brainstorm new and creative growth strategies
● Plan, execute, and measure experiments and conversion tests
● Collaborate with internal teams to create landing pages and optimize user experience
● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
● Instrument conversion points and optimize user funnels
● Collaborate with internal BU Heads
● Evaluate emerging technologies.
● Provide thought leadership and perspective for adoption where appropriate




● A clear and thorough understanding of Performance Marketing.
● Identify the ideal customer acquisition journey through market segmentation and experimentation.
● Create clear positioning statements and compelling messaging that communicates our value
proposition to the market.
● Identify ways to optimize segmented customer journeys across various fronts of Performance
Marketing such as SEO/SEM/SMM etc.
● Robust data crunching & analytics understanding in order to make data-driven decisions and work
closely with product & marketing teams.
● Measure and track the growth & progress against the various KPI Metrics.
● Work with the marketing team to develop and deliver maximum growth against the various
objectives.
● A sound knowledge on the various search tools, website optimization techniques, digital
advertisements, data-crunching & analytics, in order to drive the results.

Candidate Attributes:
● A minimum of 4 years of experien

📌 Digital Marketing Manager_Tanvi_Crossple Digital @6.5 Y_Jaipur (Jaipur)
🏢 Coders Brain Technology
📍 Jaipur