Description
This role is for one of the Weekday's clients

Experience: 13+ yrs
Location: Chennai
Job Type: full time

We are seeking a strategic and execution-oriented Senior Director of Marketing to lead and scale a high-growth B2B SaaS marketing organization. This role will own the end-to-end marketing function, spanning Product Marketing, Demand Generation, Brand, Content, Community, Events, and Growth.
The ideal candidate combines deep product marketing expertise with a strong commercial mindset and a proven track record of building pipeline, creating market categories, and driving revenue growth. You will work closely with Product, Sales, Customer Success, and Executive Leadership to define market positioning, accelerate demand generation, and establish the company as a category leader in AI-powered enterprise software.
This is a highly visible leadership role responsible for translating complex technology into compelling market narratives while building a scalable marketing engine that drives measurable business outcomes.

Requirements
Key Responsibilities




Product Marketing & Go-to-Market Strategy
- Own positioning, messaging, and competitive differentiation across the entire product portfolio.
- Develop and execute go-to-market strategies for new product launches, feature releases, and market expansion initiatives.
- Create compelling narratives that translate complex AI, automation, and platform capabilities into business outcomes for enterprise buyers.
- Build and maintain a competitive intelligence program, including battlecards, win/loss analysis, and objection-handling frameworks.
- Develop customer success stories, ROI frameworks, case studies, and proof points that accelerate sales cycles and increase conversion rates.
- Partner closely with Product leadership to influence roadmap discussions and ensure market readiness for upcoming releases.

AI & Category Leadership
- Lead category creation and thought leadership initiatives around AI-powered enterpr

📌 Senior Director Marketing (Chennai)
🏢 Weekday AI
📍 Chennai