Paid Media Campaign Management
? Plan, execute, and manage paid search and social campaigns across ad platforms like Google Ads, Microsoft/Bing, LinkedIn Ads, Facebook/Meta, and more.
? Optimize budgets and strategies to maximize ROI, leveraging performance metrics and cross-platform data analysis.
? Oversee daily ad operations, including bid, ad copy, keyword optimizations, campaign creation, and analytics tracking.

Conversion Rate Optimization (CRO)
? Use A/B testing, heatmaps, and user behavior analysis to enhance conversion rates.
? Collaborate with developers to implement website and landing page improvements.
? Create and refine high-converting landing pages and ad copies based on target audience insights.

Collaboration & Reporting
?️ Coordinate with internal teams and clients to develop impactful campaign assets.
? Present data-driven insights and strategies using visual reports and dashboards.

Experience & Expertise
- 3+ years in performance marketing, ideally in SaaS. ?
- Proven track record of managing campaigns on Google Ads, LinkedIn, Facebook/Meta, and other platforms. Programmatic experience is a plus. ⭐
- Solid understanding of metrics like leads, conversion rates, CAC, and ROI.

📌 Job opening for Paid Media Specialist (Bengaluru)
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📍 Bengaluru