Marketing and Communication Lead

Navitas is seeking a dynamic and results-driven, Marketing & Communications Lead for one of its university partners, Western Sydney University. This role will be responsible for leading the development and execution of integrated marketing, communications, and brand strategies to support the successful launch and continued growth of Western Sydney University's Greater Noida campus

Working closely with teams across India and Australia, the successful candidate will drive brand awareness, student recruitment, stakeholder engagement, and institutional reputation through innovative marketing campaigns, media engagement, digital marketing, content creation, and strategic partnership initiatives. This is a hands-on opportunity for a proactive self-starter who thrives in a dynamic setting, can work independently, effectively manage external agencies, and build strong relationships across media, education, and industry networks.

Key Responsibilities:

Marketing Strategy & Campaigns




- Develop and execute annual marketing plans aligned to student recruitment and brand objectives.
- Plan and deliver integrated campaigns across digital, social, search, media, events, and partnerships.
- Manage campaign performance, reporting, and optimisation.
- Support student recruitment activities and lead generation initiatives.

Digital Marketing & Performance
- Manage paid media campaigns across Google, Meta, LinkedIn, YouTube, and local Indian channels.
- Oversee SEO, website performance, and digital content strategy.
- Monitor campaign KPIs, including leads, conversions, CPL, and ROI.
- Work with external agencies to optimise performance and audience targeting.

Media & Public Relations
- Develop relationships with media outlets, journalists, and education publications.
- Coordinate media opportunities, interviews, press releases, and announcements.
- Manage local PR agency relationships.
- Identify opportunities to position Western Sydney Univers

📌 Marketing and Communication Lead (New Delhi)
🏢 Navitas
📍 New Delhi