Job Description:

Role : Performance Marketing Manager
Location : Hyderabad

Job Purpose/Overview

The Performance Marketing Manager plays a critical role in maximizing the sales performance of Mars through implementation of Digital campaigns, Category and Performance Marketing in the Connected-commerce channel (Marketplace, Quick Commerce & ESPT)

Job Responsibilities
- The expert and owner of Perfect Digital Activations key beliefs D-Commerce, leveraging Mars Global Perfect Digital Activations signature program and external benchmarks.
- Educate and onboard internal and external stakeholders on the importance of PDA and drive collaboration for speedy implementation and application of PDA.
- Lead PDA strategy and coordinate plans in collaboration with digital commerce team, e-marketing, agency partners (e-enabler, media, audit, data) and retailers.
- Support and ensure application of digital merchandising key beliefs by the respective functions and partners in all relevant touch points (Amazon Ads Media+Search , Flipkart Ads Media+Search , BigBasket, Blinkit, Zepto,



Swiggy Instamart Media + Search and category/digital marketing/social media marketing initiatives with Supertails, HUFT, Zigly and other E-SPT partners)
- Manage process and tools to support planning, execution, monitoring and evaluation of PDA.
- Create annual plans and calendars, working closely with brand marketing to bring to life media campaigns on all external platforms. Entire annual DCom Marketing expenditure budget management.
- Measure and analyze PDA performance for insights, codify them and make sound recommendations to stakeholders for continuous improvement of RoAS
- Organize test & learn to refine PDA key beliefs & learnings for continuous improvement and to cater to a constantly changing setting.

Context and Scope

The Performance Marketing Manager is responsible for translating and localizing Mars Global Perfect Digital Activation program into retailer or market specific strategies

📌 Performance Marketing Manager; Mars Petcare; Hyderabad
🏢 Mars
📍 Hyderabad