City : Mumbai
State : Mahārāshtra (IN-MH)
Country : India (IN)
Requisition Number : 42966
Business Title: Assistant Manager – Marketing Effective Date:
Global Job Title: Sr. Analyst / Lead IV Reports to (position): Sr Manager/AGM Marketing
Global Function: Commercial Global Department: Marketing
Role Purpose Statement :
AM - Marketing will be handling one or two of our Key B2C Brand. This is a full fledge brand management role, handling strategy as well as execution for the assigned brand under the guidance of Senior Manager Marketing/Marketing Head. This role has a mix of Strategy and Execution. Senior Manager Marketing/Marketing Head will provide guidance on the strategy; however, the execution is independent to the person.
This role required though rough understanding of marketing function, advertising, research, media plans, etc as well as accounting of marketing expenses. Exposure to SAP is desirable. It involves and requires ability to deal with Agencies (Creative, Digital, Media),
Vendors for Consumer Offers and Events as well as internal stakeholder management with Functions like Packaging, Sales, Supply Chain etc.
Main Accountabilities :
The tasks and responsibilities can be summarised (but not limited to) as below
- Fine tune Strategic Brand Vision & Brand Core for the assigned brand and Long Term Growth plan with Senior Manager/Marketing head
- Develop & Execute Yearly Marketing Plan to deliver on Business Objectives in alignment with Brand Vision & Brand Core
- Work closely with Business Head, Regional Business Managers and provide full support towards achievement of Business objectives / Vols
- Strengthen Brand Parameters by smart utilization of Marketing Mix striking balance between Business objectives and Brand Objectives o Being Creative in developing Brand Communication both in various ATL (TV, Radio, OOH, DIGITAL), Consumer Promotions as well as BTL (POS, Events etc). Drive ROI on marketing investments by constantly measuring and evaluating
📌 Assistant Manager (Mumbai)
🏢 Bunge
📍 Mumbai