Role Title: Regional Field Marketing Manager

Job Purpose
To drive field marketing initiatives across the cluster by ensuring effective implementation of marketing modules, strengthening end-user engagement, enabling sales teams, and delivering actionable market insights to enhance business growth.

Key Responsibilities
Field Marketing Execution (Modules I & II)
Ensure seamless implementation of all Quarterly Market Development Plans (MDPs) and field marketing modules.
Enable execution by provisioning required tools, resources, and support systems for on-ground teams.
Track and evaluate effectiveness of marketing initiatives and provide actionable insights to HO and Category teams.
Drive corrective actions in exception territories / underperforming products in alignment with HO plans.

Competitive Strategy & Market Activation
Monitor competitor activities and drive counteraction strategies to gain share, especially in large outlets.
Provide regular market intelligence and feedback to ZM and HO to refine strategy.
Customer Conversion Initiatives




Lead engagement and conversion of Large Contractors and develop a sustainable ecosystem.
Activate and engage Specialized Contractors.
Enable team to drive Architect and Interior Designer conversions.

Product Marketing & Launch Execution
Drive implementation of marketing modules for:
New Products (NP)
Products Under Launch (PUL)
Young Products (YP)
Ensure effective pre-launch activities, trade activations, and coordination with developers and agencies.
Collaborate with Category teams and external agencies for execution, review, and performance tracking.
Provide insights and recommendations for post-launch strategies.

Market Insights & Feedback
Deliver timely and meaningful market feedback on key initiatives.
Lead and execute market research and insight projects in coordination with ZM and HO teams.

People Management & Capability Building
Manage and develop SFME teams through:
Structured induction programs for current joiners
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📌 RFMM Aral Jaipur
🏢 Pidilite Industries
📍 Jaipur