Designation
Director – Marketing, Premium Salts

Function
Category Marketing
Location
Mumbai
Reporting To
Vice President – Marketing, Salt Business

Job Description

What are the Key Deliverables in this role ?

Financial Outcomes
- This role provides leadership in delivering P&L; for the Premium Salts category which includes low sodium salt, pink salt, rock salt, black salt along with cooking soda.
- Responsible for meeting committed revenue, gross margin, marketing spend targets and net margin for category brands.
- Premium Salts as a category is a high gross margin category & there is huge focus as directly impacts profitability.
- Creating and deploying the right channel strategy in the right geography for the premium salts portfolio & to identify the right leavers to gain market share is the job at hand.
- Lead and provide strategic marketing direction to increase brand growth (long term and within the year)
- Define and implement go-to-market strategies for driving long term brand growth- ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.




- Strategize, develop, and drive media and digital marketing strategy for the business with set budget allocation.

Customer Service:
- Use Consumer Insights on needs and trends as inputs for developing marketing activities for maximizing opportunity (through Marketing Managers/ Brand Managers for Brands but own category view) – Comprehend consumer insights and work across multiple channels, SKUs, accounts, and locations.
- Identify big bets for building the Premium Salts portfolio and build on the premiumization aspect
- Get a solid category and competition understanding to identify growth opportunities for the category.
- There is high consumer acceptance in alternate channels across Ecommerce & Modern Trade platforms. Gaining share by driving new consumers to Premium Salts portfolio is the key job to be done which is to be led by this role.
- Develop new markets for expansion of Soda
- Increase penetratio

📌 Director - Marketing, Premium Salts (Mumbai)
🏢 Tata Consumer Products
📍 Mumbai